headshot1

Hello there!

General Kenobi!

My name is Aissa. I was born and raised in the Rio Grande Valley and now live in San Antonio, Texas with my husband, our new baby daughter, two dogs named Minnie & Molly, and two cats named Riley & Arthur. I graduated from Texas State University in 2016 with a bachelor’s degree in Public Relations and a Business Administration minor.

Currently, I am the Digital Strategy & Marketing Manager in the University of the Incarnate Word’s Enrollment Services department, where I am tasked with showcasing the UIW story in order to recruit prospective students for all academic levels and programs.

Most recently, I had the pleasure of being the Digital Content Specialist at the San Antonio Botanical Garden, freshening up the website and social media with the Garden’s latest happenings. In my prior role as the Resource and Communications Specialist at the Florida Literacy Coalition, I provided information to adults in Florida seeking adult education and literacy services. I also coordinated marketing to promote the state literacy hotline and the support services offered to community-based literacy organizations around the Sunshine State.

My early professional background has a heavy customer service emphasis, from traditional retail settings to the busiest theme park at the Walt Disney World Resort. In other words, I am attentive, flexible, and very patient.

Experience

Web Design & Publishing

  • HTML
  • CSS
  • Bootstrap
  • Content management systems: WordPress, Weebly, XTruLink

Content Creation & Design

  • Adobe Creative Cloud: Photoshop, InDesign, Premiere, Audition, Illustrator
  • Various tools including Canva, Lumen5, Adobe Spark, Glide, and more

Social Media Management

  • Facebook, Twitter (X), Instagram, TikTok, LinkedIn, YouTube
  • Publishing tools: Hootsuite, Sprout Social, Buffer, Meta Business Suite

Marketing & Communications

  • Email marketing: Constant Contact, iContact
  • Digital advertising: Google Ads, Meta, Spotify, TikTok
  • CRM and donor management: Salesforce, HubSpot
  • Website analytics
  • News and press releases

Collaboration

  • G-Suite: Google Drive, Docs, Sheets, Slides, Forms, Jamboard
  • Microsoft 365: Outlook, SharePoint, Teams, Word, PowerPoint, Excel, OneNote
  • Project/task management: Airtable, Asana, Trello, Planner

Portfolio

Click or tap on the thumbnails below to read more about each item.