Email Marketing
Description
The Florida Literacy Coalition primarily offers services to community-based literacy and adult education programs throughout the Sunshine State. Email is crucial in sending communications to program managers, teachers, tutors, and volunteers. I created and sent emails to more than 2,500 email subscribers on a regular basis announcing upcoming events, grant opportunities, resources, and more, including the quarterly E-Literacy Newsletter.
I used iContact to create HTML emails, to which I added relevant, eye-catching graphics and CTAs.
Here are some examples of the emails I created and distributed:
- 2021 Call for Essays
- 2020 Southwest Airlines Ticket Contest
- Voting Resource Webinar
- Market Research White Paper
- GED Math App
- PIAAC Skills Map
- 2020 Census Statewide Adult Education Campaign
- 2020 Call for Essays
E-Literacy Newsletters: