Description
As the Communications and Marketing Manager, I develop and distribute email campaigns to support programs and initiatives including membership communications, automated/triggered messages, and event & exhibition promotions.
Here are a few examples of previous campaigns:
Event & Exhibition Promotions
- Coming Soon: Two Bold Exhibitions Open March 1
- Thank you for attending
- Coming Soon | Whitfield Lovell: Passages
- Take a Study Break—Join us for College Night!
Member Communications
- Important Update to Your McNay Membership
- RSVP: Members-Only Tour of Women Artists of the Ballets Russes
Fundraising Campaigns
Description
As the Digital Content Specialist, I developed and distributed email campaigns to support programs and initiatives including membership communications, automated/triggered messages, and event & exhibition promotions.
Here are a few examples of previous campaigns:
Membership Acquisition Campaigns
- Christmas in July Sale: Give the Gift of Membership
- Father’s Day Flash Sale: Get 10% Off Garden Memberships
- Give Mom the Gift of Nature this Mother’s Day 🌸
- Become a Member and Write Your Own Garden Story
- Top 5 Reasons to Become a Member
Event & Exhibition Promotions
- Unwind and enjoy Summer Nights in the Garden 🌺☀️
- June Programs Email
- Know Before You Go: Brews & Blooms 🍻
- One Month Until Imaginary Worlds: Once Upon a Time ✨
- 3 Reasons Not to Miss Lightscape!
Member Communications
Description
The Florida Literacy Coalition primarily offers services to community-based literacy and adult education programs throughout the Sunshine State. Email is crucial in sending communications to program managers, teachers, tutors, and volunteers. I created and sent emails to more than 2,500 email subscribers on a regular basis announcing upcoming events, grant opportunities, resources, and more, including the quarterly E-Literacy Newsletter.
I used iContact to create HTML emails, to which I added relevant, eye-catching graphics and CTAs.
Here are some examples of the emails I created and distributed:
- 2021 Call for Essays
- 2020 Southwest Airlines Ticket Contest
- Voting Resource Webinar
- Market Research White Paper
- GED Math App
- PIAAC Skills Map
- 2020 Census Statewide Adult Education Campaign
- 2020 Call for Essays
E-Literacy Newsletters:
