Background
In 2019, FLC received a grant from Florida Counts to run a statewide campaign to promote adult learner participation in the 2020 Census.
Description
View the archived campaign webpage on FLC’s website: https://floridaliteracy.org/2020census.html
FLC made available 25 promotional kits containing:
- A full-color census promotion banner with school logo and county
- Census information flyers and sample census forms to distribute to students
- $100 in gift cards to support census promotion efforts
- Florida Counts-branded aluminum water bottles for student giveaways
I designed the banners and flyers in Canva. I also designed the email below, which was then distributed to FLC’s statewide list.
I managed the assembly and shipping of the promotional kits, correspondence with the 25 recipient programs, and developed deliverables to report back to Florida Counts.
I also wrote a blog post, “2020 Census Resources for Adult Educators and Their Students”, and shared it on FLC’s social media accounts.
View this post on Instagram
We’re excited to share that FLC received a grant from Florida Counts to conduct a statewide adult education campaign to promote participation in the 2020 national Census. Visit our website to view all resources & request an #AdultEdu Census Kit! Details: https://t.co/mnuWjLVQwp pic.twitter.com/jQMMZoTSwd
— Florida Literacy Coalition (@FloridaLiteracy) March 3, 2020
